About Pure Hearts™ Diamonds
Precisely Cut
Maximum Sparkle & Brilliance
Top 0.01% diamonds in the world
More than just a signature, more than just a guarantee. Unmatched in pristine
brilliance and quality assurance, we combine the best of both worlds, a symmetrical balance of lights and
specifications.
Pure Hearts™ Light Performance
Light performance is the way a diamond reflects and
refracts light. The reflected light produces brilliance and makes the diamond look bright, while the light
that leaks out remains unseen.
Here are the 4 major components of diamond light performance:
Brilliance
Created by the diamond's cut, Brilliance determines how the light that
enters the diamond is reflected back to the viewer.
Sparkle
The diamond's Sparkle reflects the quality of the cut, a direct result of
the skill and craftsmanship of the professional diamond cutter.
Fire
Diamonds with intense Fire are appreciated for their fascinating play of
color and beauty at different angles.
Light Symmetry
A well-cut diamond features optimal proportions for equal light distribution
and stronger Light Symmetry.
6 IN 10
BOUGHT PURE HEARTS™
COLLECTION
COLLECTION
0.6 CT
AVG. CARAT SIZE
ENGAGEMENT RING
ENGAGEMENT RING
$4500
AVG. SPENDING ON
ENGAGEMENT RING
ENGAGEMENT RING
15%
OF MEN WOULD WEAR
AN ENGAGEMENT RING
AN ENGAGEMENT RING
20%
PICK OUT RING
TOGETHER
TOGETHER
9.9 IN 10
BOUGHT ROUND
ENGAGEMENT RING
ENGAGEMENT RING